Laying the foundations for multi-channel marketing through CRM strategy [electronic resource] / Adrian Payne.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Positioning multichannel marketing within CRM strategy -- The key processes in CRM strategy -- The CRM strategy framework -- Multichannel marketing and customer experience -- Lessons from best practice exemplars.
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Mode of access: World Wide Web.