How Tesco used its clubcard programme to revive its brand and become a market leader [electronic resource] / Merlin Stone.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (12 min.) : color, sound)Subject(s): Tesco (Firm) | Business planning | Consumer satisfaction | Customer loyalty | Customer relations -- Management | Database marketingOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Extended-form case study extracted from the talk: Managing retail customer relationships.
Title from title frames.
Contents: Tesco's challenges in 1992 -- How Tesco achieved its growth -- Customer insights from the loyalty schemes -- Tesco's pricing strategy.
Access restricted to subscribers.
Mode of access: World Wide Web.