Consumer behaviour [electronic resource] / Ruth Rettie.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Other title: Consumer behaviorSubject(s): Consumer behavior | Consumer satisfaction | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Internet consumer behavior -- Review of usage data -- Use by age, income and education -- Internet consumer dynamics -- Economies of scale and scope -- Internet empowers consumers -- Changing the consumer/brand relationship -- Importance of user generated content -- Virtual product placement -- Social psychology perspective -- Captology: computers as persuasive technologies -- Cialdini's six principles of social influence.
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Mode of access: World Wide Web.