Rettie, Ruth.
Consumer behaviour [electronic resource] / Consumer behavior Ruth Rettie. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internet consumer behavior -- Review of usage data -- Use by age, income and education -- Internet consumer dynamics -- Economies of scale and scope -- Internet empowers consumers -- Changing the consumer/brand relationship -- Importance of user generated content -- Virtual product placement -- Social psychology perspective -- Captology: computers as persuasive technologies -- Cialdini's six principles of social influence.
Access restricted to subscribers.
Mode of access: World Wide Web.
2343 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Internet marketing.
Consumer behaviour [electronic resource] / Consumer behavior Ruth Rettie. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internet consumer behavior -- Review of usage data -- Use by age, income and education -- Internet consumer dynamics -- Economies of scale and scope -- Internet empowers consumers -- Changing the consumer/brand relationship -- Importance of user generated content -- Virtual product placement -- Social psychology perspective -- Captology: computers as persuasive technologies -- Cialdini's six principles of social influence.
Access restricted to subscribers.
Mode of access: World Wide Web.
2343 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Internet marketing.