Wang, Alex,
Building brands through mobile-enhanced communities [electronic resource] / Alex Wang. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is cross-media integration? -- How to build brands through cross-media integration -- Essential strategies -- Evidence of using cross-media integration in the mobile marketing environment -- Applications of using cross-media integration in building brands in the mobile marketing environment.
Access restricted to subscribers.
Mode of access: World Wide Web.
1972 Henry Stewart Talks
Brand name products.
Branding (Marketing)
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.
Text messages (Telephone systems)
Building brands through mobile-enhanced communities [electronic resource] / Alex Wang. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is cross-media integration? -- How to build brands through cross-media integration -- Essential strategies -- Evidence of using cross-media integration in the mobile marketing environment -- Applications of using cross-media integration in building brands in the mobile marketing environment.
Access restricted to subscribers.
Mode of access: World Wide Web.
1972 Henry Stewart Talks
Brand name products.
Branding (Marketing)
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.
Text messages (Telephone systems)