Rosen, Joel,
Hot new lifestyle hotel brands best practices / [electronic resource] : Joel Rosen. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, 2056-4570 . - Henry Stewart talks. Business & management collection. Branding and product specialization in hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is a lifestyle brand? -- Principles of lifestyle hotel brands -- Four best practices -- Selected major hotel brands -- In-depth research -- Clear vision -- Product differentiation -- Implementation.
Access restricted to subscribers.
Mode of access: World Wide Web.
2117 Henry Stewart Talks
Branding (Marketing)
Hotels.
Hot new lifestyle hotel brands best practices / [electronic resource] : Joel Rosen. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, 2056-4570 . - Henry Stewart talks. Business & management collection. Branding and product specialization in hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is a lifestyle brand? -- Principles of lifestyle hotel brands -- Four best practices -- Selected major hotel brands -- In-depth research -- Clear vision -- Product differentiation -- Implementation.
Access restricted to subscribers.
Mode of access: World Wide Web.
2117 Henry Stewart Talks
Branding (Marketing)
Hotels.