Forgacs, Gabor,
The case of a single brand corporation [electronic resource] / Gabor Forgacs. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, 2056-4570 . - Henry Stewart talks. Business & management collection. Branding and product specialization in hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Brief historical perspective of the evolution of the Four Seasons brand -- Strategy milestones of brand development -- Brand extensions as a way of leveraging brand power -- Brand leadership.
Access restricted to subscribers.
Mode of access: World Wide Web.
2072 Henry Stewart Talks
Branding (Marketing)
Hotels.
The case of a single brand corporation [electronic resource] / Gabor Forgacs. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, 2056-4570 . - Henry Stewart talks. Business & management collection. Branding and product specialization in hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Brief historical perspective of the evolution of the Four Seasons brand -- Strategy milestones of brand development -- Brand extensions as a way of leveraging brand power -- Brand leadership.
Access restricted to subscribers.
Mode of access: World Wide Web.
2072 Henry Stewart Talks
Branding (Marketing)
Hotels.