Genton, Val-Pierre,
Which digital marketing formats work? [electronic resource] / Val-Pierre Genton. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - B2B Advertising : the strategy, theory, techniques and possibilities of building B2B brands, 2056-4570 . - Henry Stewart talks. Business & management collection. B2B Advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Market opportunity -- Buyers are going online to gain knowledge and advertizers are following them -- B2B marketing's big challenge: map marketing tactics across buying cycle to maximize MROI -- Digital marketing formats -- Online display ads -- Sponsorship -- Search -- Email -- Web 2.0 social media -- Audio/visual -- Three simple steps to webcasting -- The importance of engagement -- Many forms of webcasting -- Distribution -- Tracking -- Measuring ROI.
Access restricted to subscribers.
Mode of access: World Wide Web.
1896 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.
Internet marketing.
Which digital marketing formats work? [electronic resource] / Val-Pierre Genton. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - B2B Advertising : the strategy, theory, techniques and possibilities of building B2B brands, 2056-4570 . - Henry Stewart talks. Business & management collection. B2B Advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Market opportunity -- Buyers are going online to gain knowledge and advertizers are following them -- B2B marketing's big challenge: map marketing tactics across buying cycle to maximize MROI -- Digital marketing formats -- Online display ads -- Sponsorship -- Search -- Email -- Web 2.0 social media -- Audio/visual -- Three simple steps to webcasting -- The importance of engagement -- Many forms of webcasting -- Distribution -- Tracking -- Measuring ROI.
Access restricted to subscribers.
Mode of access: World Wide Web.
1896 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.
Internet marketing.