Ditlefsen, Lisa.
Search engine marketing [electronic resource] / Lisa Ditlefsen. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (27 min.) : color, sound). - B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands, 2056-4570 . - Henry Stewart talks. Business & management collection. B2B advertising. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Why search engine marketing -- What is SEO (search engine optimization) and PPC (pay per click) advertising -- Organic and paid results -- How search engines work -- The importance in ranking highly in the search engines result pages -- Principles of search engine optimization -- Keyword and competitor research -- Trend analysis tools -- Targeting and mapping -- Content optimization -- Optimizing the title tag -- Meta description tag -- Unethical search engine optimization -- Link building and google PageRank -- Web analytics.
Access restricted to subscribers.
Mode of access: World Wide Web.
1961 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.
Internet marketing.
Web search engines--Marketing.
Search engine marketing [electronic resource] / Lisa Ditlefsen. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (27 min.) : color, sound). - B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands, 2056-4570 . - Henry Stewart talks. Business & management collection. B2B advertising. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Why search engine marketing -- What is SEO (search engine optimization) and PPC (pay per click) advertising -- Organic and paid results -- How search engines work -- The importance in ranking highly in the search engines result pages -- Principles of search engine optimization -- Keyword and competitor research -- Trend analysis tools -- Targeting and mapping -- Content optimization -- Optimizing the title tag -- Meta description tag -- Unethical search engine optimization -- Link building and google PageRank -- Web analytics.
Access restricted to subscribers.
Mode of access: World Wide Web.
1961 Henry Stewart Talks
Advertising, Industrial.
Industrial marketing.
Internet marketing.
Web search engines--Marketing.