Polinchok, David,
Technology [electronic resource] / David Polinchok. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (49 min.) : color, sound). - Experiential marketing : shaping the future of global brands, 2056-4570 . - Henry Stewart talks. Business & management collection. Experiential marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Customer service and customer retention -- Captivating brand experiences -- The experience of shopping -- Shopping is not about stores, it's about stories -- Today's consumers are looking to savor time -- 'No risk' -- Brand experience philosophy -- Innovation thinking -- The marketplace as we know it -- Advertising vs. experience -- Positive brand experience -- Today's consumer -- Retail opportunities in a world of extremes -- BEL guiding principles -- Brand experience design -- Emerging technology -- Mixed and augmented reality.
Access restricted to subscribers.
Mode of access: World Wide Web.
2359 Henry Stewart Talks
Brand choice.
Branding (Marketing)
Technology [electronic resource] / David Polinchok. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (49 min.) : color, sound). - Experiential marketing : shaping the future of global brands, 2056-4570 . - Henry Stewart talks. Business & management collection. Experiential marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Customer service and customer retention -- Captivating brand experiences -- The experience of shopping -- Shopping is not about stores, it's about stories -- Today's consumers are looking to savor time -- 'No risk' -- Brand experience philosophy -- Innovation thinking -- The marketplace as we know it -- Advertising vs. experience -- Positive brand experience -- Today's consumer -- Retail opportunities in a world of extremes -- BEL guiding principles -- Brand experience design -- Emerging technology -- Mixed and augmented reality.
Access restricted to subscribers.
Mode of access: World Wide Web.
2359 Henry Stewart Talks
Brand choice.
Branding (Marketing)