Branding the experience, experiencing the brand [electronic resource] / Jonathan Singer.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Small is the new big -- The product is the star -- Location, location, location -- Obsessive compulsive execution -- Internal innovation -- Added value -- Relationships.
Access restricted to subscribers.
Mode of access: World Wide Web.