Singer, Jonathan,
Branding the experience, experiencing the brand [electronic resource] / Jonathan Singer. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Experiential marketing : shaping the future of global brands, 2056-4570 . - Henry Stewart talks. Business & management collection. Experiential marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Small is the new big -- The product is the star -- Location, location, location -- Obsessive compulsive execution -- Internal innovation -- Added value -- Relationships.
Access restricted to subscribers.
Mode of access: World Wide Web.
2398 Henry Stewart Talks
Brand choice.
Branding (Marketing)
Branding the experience, experiencing the brand [electronic resource] / Jonathan Singer. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Experiential marketing : shaping the future of global brands, 2056-4570 . - Henry Stewart talks. Business & management collection. Experiential marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Small is the new big -- The product is the star -- Location, location, location -- Obsessive compulsive execution -- Internal innovation -- Added value -- Relationships.
Access restricted to subscribers.
Mode of access: World Wide Web.
2398 Henry Stewart Talks
Brand choice.
Branding (Marketing)