Brand new experience [electronic resource] : the emergent marketplace / Max Lenderman.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Just how impressive is the emerging marketplace of hyper-developing countries? -- What is experiential marketing? -- Two big themes: brand and consumer -- The experience of brand authenticity -- The experience of consumer engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.