New product development [electronic resource] / Keith Goffin.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why new product development (NPD) is crucial -- Examples for new products -- Why products fail -- Examples: Caterpillar and citizen M -- Key issues with managing new product development -- The Pentathlon Framework -- Customers' hidden needs -- Stage-gate or phase review process -- Cross-functional teams -- Key tools and techniques for managing new product development -- Kano model: features and satisfaction -- Post-project reviews -- Productivity of the NPD process.
Access restricted to subscribers.
Mode of access: World Wide Web.