Goffin, Keith.
New product development [electronic resource] / Keith Goffin. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (60 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why new product development (NPD) is crucial -- Examples for new products -- Why products fail -- Examples: Caterpillar and citizen M -- Key issues with managing new product development -- The Pentathlon Framework -- Customers' hidden needs -- Stage-gate or phase review process -- Cross-functional teams -- Key tools and techniques for managing new product development -- Kano model: features and satisfaction -- Post-project reviews -- Productivity of the NPD process.
Access restricted to subscribers.
Mode of access: World Wide Web.
3151 Henry Stewart Talks
Industrial research.
Marketing research.
New products.
Product management.
Technological innovations--Management.
New product development [electronic resource] / Keith Goffin. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (60 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why new product development (NPD) is crucial -- Examples for new products -- Why products fail -- Examples: Caterpillar and citizen M -- Key issues with managing new product development -- The Pentathlon Framework -- Customers' hidden needs -- Stage-gate or phase review process -- Cross-functional teams -- Key tools and techniques for managing new product development -- Kano model: features and satisfaction -- Post-project reviews -- Productivity of the NPD process.
Access restricted to subscribers.
Mode of access: World Wide Web.
3151 Henry Stewart Talks
Industrial research.
Marketing research.
New products.
Product management.
Technological innovations--Management.