New product development (Record no. 79700)

000 -LEADER
fixed length control field 01793ngm a2200361 a 4500
001 - CONTROL NUMBER
control field HST3151_1_3
003 - CONTROL NUMBER IDENTIFIER
control field UkLoHST
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m c
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr|cna|||a||||
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field vz|czazum
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120723s2012 enk|||||||||||s|||v|eng d
028 50 - PUBLISHER NUMBER
Publisher number 3151
Source Henry Stewart Talks
035 ## - SYSTEM CONTROL NUMBER
System control number (UkLoHST)2186
040 ## - CATALOGING SOURCE
Original cataloging agency UkLoHST
Language of cataloging eng
Transcribing agency UkLoHST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Goffin, Keith.
Relator code spk
245 10 - TITLE STATEMENT
Title New product development
Medium [electronic resource] /
Statement of responsibility, etc. Keith Goffin.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Henry Stewart Talks,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (1 streaming video file (60 min.) :
Other physical details color, sound).
490 1# - SERIES STATEMENT
Series statement Principles of marketing : guidelines for effective practice,
International Standard Serial Number 2056-4570
500 ## - GENERAL NOTE
General note Animated audio-visual presentation with synchronized narration.
500 ## - GENERAL NOTE
General note Title from title frames.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Why new product development (NPD) is crucial -- Examples for new products -- Why products fail -- Examples: Caterpillar and citizen M -- Key issues with managing new product development -- The Pentathlon Framework -- Customers' hidden needs -- Stage-gate or phase review process -- Cross-functional teams -- Key tools and techniques for managing new product development -- Kano model: features and satisfaction -- Post-project reviews -- Productivity of the NPD process.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to subscribers.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations
General subdivision Management.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Henry Stewart talks.
Name of part/section of a work Business & management collection.
-- Principles of marketing.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://hstalks.com/bm/2186/">https://hstalks.com/bm/2186/</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://hstalks.com/bm/p/633/">https://hstalks.com/bm/p/633/</a>
Materials specified Series

No items available.

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