Iucolano, Donna M.,
Online customer experience in e-retailing [electronic resource] / Donna M. Iucolano. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (19 min.) : color, sound). - Planning and implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online customer experience defined -- Current size and projected growth of digital commerce -- Changing customer expectations -- 8 factors contributing to great online customer experience -- 10 implications for retailers (reasons for striving to deliver a great customer experience).
Access restricted to subscribers.
Mode of access: World Wide Web.
3824 Henry Stewart Talks
Consumer satisfaction.
Consumers' preferences.
Consumers--Attitudes.
Electronic commerce.
Internet marketing.
Online customer experience in e-retailing [electronic resource] / Donna M. Iucolano. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (19 min.) : color, sound). - Planning and implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online customer experience defined -- Current size and projected growth of digital commerce -- Changing customer expectations -- 8 factors contributing to great online customer experience -- 10 implications for retailers (reasons for striving to deliver a great customer experience).
Access restricted to subscribers.
Mode of access: World Wide Web.
3824 Henry Stewart Talks
Consumer satisfaction.
Consumers' preferences.
Consumers--Attitudes.
Electronic commerce.
Internet marketing.