Kiddle, Janet,
Fred. Olsen cruise lines a case study in researching older consumers / [electronic resource] : Janet Kiddle. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (6 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Researching the older consumer. Title from title frames.
Access restricted to subscribers.
The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard.
Mode of access: World Wide Web.
7035 Henry Stewart Talks
Fred. Olsen Cruise Lines--Case studies.
Branding (Marketing)
Marketing research.
Marketing--Case studies.
Older consumers.
Fred. Olsen cruise lines a case study in researching older consumers / [electronic resource] : Janet Kiddle. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (6 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Researching the older consumer. Title from title frames.
Access restricted to subscribers.
The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard.
Mode of access: World Wide Web.
7035 Henry Stewart Talks
Fred. Olsen Cruise Lines--Case studies.
Branding (Marketing)
Marketing research.
Marketing--Case studies.
Older consumers.