Roll, Martin, 1967-
How Singapore Airlines created a legend of glamorous service [electronic resource] / Martin Roll. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (8 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Managing brands in Asia. Title from title frames.
Access restricted to subscribers.
The case study reviews Singapore Airlines' innovative strategies in crafting an international brand of excellence.
Mode of access: World Wide Web.
7046 Henry Stewart Talks
Singapore Airlines.
Airlines--Management.--Singapore
Branding (Marketing)--Case studies.
Branding (Marketing)--Asia.
How Singapore Airlines created a legend of glamorous service [electronic resource] / Martin Roll. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (8 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Managing brands in Asia. Title from title frames.
Access restricted to subscribers.
The case study reviews Singapore Airlines' innovative strategies in crafting an international brand of excellence.
Mode of access: World Wide Web.
7046 Henry Stewart Talks
Singapore Airlines.
Airlines--Management.--Singapore
Branding (Marketing)--Case studies.
Branding (Marketing)--Asia.