Vardar, Nükhet, 1961-
Internationalization of an emerging country brand from a corner shop in Istanbul, to Oxford Street, London / [electronic resource] : Nükhet Vardar. - London : Henry Stewart Talks, 2018. - 1 online resource (1 streaming video file (17 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Extended-form case study. Title from title frames.
Contents: Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand.
Access restricted to subscribers.
Mode of access: World Wide Web.
4539 Henry Stewart Talks
Simit Sarayi.
Bakeries--Marketing.--Turkey--Istanbul
Branding (Marketing)--Case studies.
Franchises (Retail trade)
International business enterprises.
Marketing--Developing countries--Case studies.
Internationalization of an emerging country brand from a corner shop in Istanbul, to Oxford Street, London / [electronic resource] : Nükhet Vardar. - London : Henry Stewart Talks, 2018. - 1 online resource (1 streaming video file (17 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Extended-form case study. Title from title frames.
Contents: Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand.
Access restricted to subscribers.
Mode of access: World Wide Web.
4539 Henry Stewart Talks
Simit Sarayi.
Bakeries--Marketing.--Turkey--Istanbul
Branding (Marketing)--Case studies.
Franchises (Retail trade)
International business enterprises.
Marketing--Developing countries--Case studies.