Zaichkowsky, Judith Lynne, 1951-
Absolut Vodka building consumer bonds / [electronic resource] : Judith Lynne Zaichkowsky. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (1 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Motivation and self-concept. Title from title frames.
Access restricted to subscribers.
This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships.
Mode of access: World Wide Web.
7191 Henry Stewart Talks
Absolut Vodka Company.
Advertising in art.
Branding (Marketing)
Commercial art.
Consumer behavior.
Marketing--Psychological aspects.
Absolut Vodka building consumer bonds / [electronic resource] : Judith Lynne Zaichkowsky. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (1 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Motivation and self-concept. Title from title frames.
Access restricted to subscribers.
This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships.
Mode of access: World Wide Web.
7191 Henry Stewart Talks
Absolut Vodka Company.
Advertising in art.
Branding (Marketing)
Commercial art.
Consumer behavior.
Marketing--Psychological aspects.