Lauterborn, Robert F.
Brand purpose [electronic resource] / Robert F. Lauterborn. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Branding : how it works and why it matters. Title from title frames.
Access restricted to subscribers.
This case study illustrates the concept of Brand Purpose and looks at an example of a company using it to position itself in consumers' minds.
Mode of access: World Wide Web.
7197 Henry Stewart Talks
Branding (Marketing)
Communication in marketing--Case studies.
Brand purpose [electronic resource] / Robert F. Lauterborn. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Branding : how it works and why it matters. Title from title frames.
Access restricted to subscribers.
This case study illustrates the concept of Brand Purpose and looks at an example of a company using it to position itself in consumers' minds.
Mode of access: World Wide Web.
7197 Henry Stewart Talks
Branding (Marketing)
Communication in marketing--Case studies.