Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.
Material type: TextEdition: Third editionDescription: xxv,400 pages : illustrations ; 26 cmISBN: 9781138789821 (hardback); 9781138789838 (paperback)Subject(s): Customer relations -- Management | BUSINESS & ECONOMICS / Customer Relations | BUSINESS & ECONOMICS / Consumer Behavior | BUSINESS & ECONOMICS / Marketing / GeneralLOC classification: HF5415.5 | .B875 2015Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415.5 .B875 2015 (Browse shelf) | Available | 026251 |
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HF 5415.5.B44 Customer Care | HF 5415.5. B454 2002 Essentials Of Crm: A Guide To Customer Relation Management | HF 5415.5.B526 2004 Customer Mania | HF 5415.5 .B875 2015 Customer relationship management : concepts and technologies / | HF 5415.5 .B88 2009 Customer Relationship Management: Concepts and Technologies | HF 5415.5 .B88 2009 Customer Relationship Management: Concepts and Technologies | HF 5415.5 .B88 2009 Customer Relationship Management: Concepts and Technologies |
Includes bibliographical references and index.