Buttle, Francis.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. - Third edition. - xxv,400 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781138789821 (hardback) 9781138789838 (paperback)
2014028109
Customer relations--Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.
HF5415.5 / .B875 2015
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. - Third edition. - xxv,400 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781138789821 (hardback) 9781138789838 (paperback)
2014028109
Customer relations--Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.
HF5415.5 / .B875 2015