MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
Material type:
TextPublisher: London ; Philadelphia : Kogan Page Limited, 2009Description: xviii, 349 p. : ill. ; 25 cmISBN: 9780749455477Subject(s): Marketing research.; Small business Management.; Success in business
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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TUM Main Campus | HF 5415.2 .K245 2009 (Browse shelf) | 29863 | Available | 029080 |
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| HF 5415.2.G565 1989 Low-Cost Marketing Research | HF 5415.2.H25 Do Your Own Market Research | HF 5415.2 H258 2009 Markting Research: In a Digital Information Environment. | HF 5415.2 .K245 2009 MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson. | HF 5415.2.K53 1983 Marketing Research An Applied Approach | HF 5415.2.M288 2002 Basic marketing research | HF 5415.2.M3 1979 Marketing Research:Methodological Foundations |
Includes index.