Managing customer relationships : a strategic approach to Marketing
Material type:
TextPublisher: New delhi PHI LEARNING 2007Description: xi, 516 p. 27CMISBN: 9788120332850Subject(s): customer relations--management Consumers' preference Relationship marketingLOC classification: HF 5415.5 | .M85 2007
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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TUM Main Campus | HF 5415.5.M85 2007 (Browse shelf) | Available | 026246 | ||
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TUM Lamu Campus | HF5415.5 .P458 2004 (Browse shelf) | 020737 | Available |
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| HF 5415.5.L96 1992 The Psychology Of Customer Care : A Revolutionary Approach | HF 5415.5.M17 2001 Managing Quality Customer Service | HF 5415.5 .M666 2003 Calming Upset Customers | HF 5415.5.M85 2007 Managing customer relationships : a strategic approach to Marketing | HF5415.5 .P458 2004 Managing customer relationships : a strategic approach to Marketing | HF 5415.5.S34 Quis 6 Pursuing Service Excellence: Practices And Insights | HF 5415.5.S53 Building Great Customer Experiences |
Includes index