000 -LEADER |
fixed length control field |
00647nam a2200193Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
31170 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210915121442.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788120332850 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
TUM |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.5 |
Item number |
.M85 2007 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mukerjee kaushik |
245 ## - TITLE STATEMENT |
Title |
Managing customer relationships : |
Remainder of title |
a strategic approach to Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New delhi |
Name of publisher, distributor, etc. |
PHI LEARNING |
Date of publication, distribution, etc. |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 516 p. |
Dimensions |
27CM |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
customer relations--management |
Topical term following geographic name as entry element |
Consumers' preference |
Location of event |
Relationship marketing |
Relator term |
Information storage and retrieval systems--marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |