Essentials of Marketing
Material type:
TextPublisher: New York McGraw Hill 2002Edition: 4th edDescription: xiv,549p, .:ill,[some col], 25cmISBN: 978-0-07-709860-9Subject(s): Marketing-Case Studies
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TUM Main Campus | HF5415.L2625 2002 (Browse shelf) | Available | 029195 |
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| HF 5415 .K83 2004 Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] | HF 5415.L2624 2002 MKTG | HF5415.L2624 2006b MKTG | HF5415.L2625 2002 Essentials of Marketing | HF 5415 .L263 2006 Marketing | HF 5415 L3 2004 Marketing / | HF 5415.L329 1971 Marketing Management A Systems Perspective |
Includes Index & Bibliography