| 000 -LEADER |
|---|
| fixed length control field |
00526nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
31221 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210722095005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-07-709860-9 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lancaster,Geoff |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
McGraw Hill |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,549p, |
| Other physical details |
.:ill,[some col], |
| Dimensions |
25cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index & Bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing-Case Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
