Lancaster,Geoff
Essentials of Marketing - 4th ed - New York McGraw Hill 2002 - xiv,549p, .:ill,[some col], 25cm.
Includes Index & Bibliography
978-0-07-709860-9
Marketing-Case Studies
Essentials of Marketing - 4th ed - New York McGraw Hill 2002 - xiv,549p, .:ill,[some col], 25cm.
Includes Index & Bibliography
978-0-07-709860-9
Marketing-Case Studies