Grainger, Stephen,
Guanxi and McDonald's [electronic resource] / Stephen Grainger. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: The importance of Guanxi in business in China. Title from title frames.
Access restricted to subscribers.
This case study examines a failed McDonald's contract in Beijing to illustrate how favor reciprocity and reputation are key aspects of successful business partnerships and ventures in China.
Mode of access: World Wide Web.
7036 Henry Stewart Talks
McDonald's Corporation.
Business networks--China--Case studies.
Corporate culture--China--Case studies.
China--Social life and customs.
Guanxi and McDonald's [electronic resource] / Stephen Grainger. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: The importance of Guanxi in business in China. Title from title frames.
Access restricted to subscribers.
This case study examines a failed McDonald's contract in Beijing to illustrate how favor reciprocity and reputation are key aspects of successful business partnerships and ventures in China.
Mode of access: World Wide Web.
7036 Henry Stewart Talks
McDonald's Corporation.
Business networks--China--Case studies.
Corporate culture--China--Case studies.
China--Social life and customs.