Guanxi and McDonald's [electronic resource] / Stephen Grainger.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): McDonald's Corporation | Business networks -- China -- Case studies | Corporate culture -- China -- Case studies | China -- Social life and customsOnline resources: Click here to access online Summary: This case study examines a failed McDonald's contract in Beijing to illustrate how favor reciprocity and reputation are key aspects of successful business partnerships and ventures in China.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The importance of Guanxi in business in China.
Title from title frames.
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This case study examines a failed McDonald's contract in Beijing to illustrate how favor reciprocity and reputation are key aspects of successful business partnerships and ventures in China.
Mode of access: World Wide Web.