Chaudhri, Vidhi.
Digital activism Unilever and the "Kodaikanal Won't" campaign / [electronic resource] : Vidhi A. Chaudhri. - London : Henry Stewart Talks, 2022. - 1 online resource (1 streaming video file (6 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Using social media in corporate communication. Title from title frames.
Access restricted to subscribers.
This case study describes the use of digital and social media made by a local NGO in applying pressure on multinational corporation Unilever to both clean up a contamination affecting the region and compensate local workers who had been impacted.
Mode of access: World Wide Web.
7236 Henry Stewart Talks
Unilever (Firm)
Corporations--Public relations.
Internet in public relations.
Non-governmental organizations.
Pollution--Kodaikanal (India)
Social media--Political aspects--Case studies.
Digital activism Unilever and the "Kodaikanal Won't" campaign / [electronic resource] : Vidhi A. Chaudhri. - London : Henry Stewart Talks, 2022. - 1 online resource (1 streaming video file (6 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Using social media in corporate communication. Title from title frames.
Access restricted to subscribers.
This case study describes the use of digital and social media made by a local NGO in applying pressure on multinational corporation Unilever to both clean up a contamination affecting the region and compensate local workers who had been impacted.
Mode of access: World Wide Web.
7236 Henry Stewart Talks
Unilever (Firm)
Corporations--Public relations.
Internet in public relations.
Non-governmental organizations.
Pollution--Kodaikanal (India)
Social media--Political aspects--Case studies.