Digital activism [electronic resource] : Unilever and the "Kodaikanal Won't" campaign / Vidhi A. Chaudhri.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2022Description: 1 online resource (1 streaming video file (6 min.) : color, sound)Subject(s): Unilever (Firm) | Corporations -- Public relations | Internet in public relations | Non-governmental organizations | Pollution -- Kodaikanal (India) | Social media -- Political aspects -- Case studiesOnline resources: Click here to access online Summary: This case study describes the use of digital and social media made by a local NGO in applying pressure on multinational corporation Unilever to both clean up a contamination affecting the region and compensate local workers who had been impacted.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Using social media in corporate communication.
Title from title frames.
Access restricted to subscribers.
This case study describes the use of digital and social media made by a local NGO in applying pressure on multinational corporation Unilever to both clean up a contamination affecting the region and compensate local workers who had been impacted.
Mode of access: World Wide Web.