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1.
Consumer Behaviour A European Perspective

by Solomon, Michael (et al).

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.33 E85 S65 2002 (1).

2.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1).

3.
Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan.

by Canavan, Brendan [author.].

Edition: 1 Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

4.
Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafrenière.

by Lafrenière, Daniel [author.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Productivity Press, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

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