Molton Brown [electronic resource] : making a splash with bath and cosmetics design / Andy Knowles.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (10 min.) : color, sound)Subject(s): Molton Brown Cosmetics | Branding (Marketing) -- Case studies | Cosmetics industry -- Case studies | Toilet preparations industry -- MarketingOnline resources: Click here to access online Summary: This case study describes how Molton Brown turned their fortunes around with a bold design and marketing campaign that ensured they got noticed in department stores worldwide.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Design builds business.
Title from title frames.
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This case study describes how Molton Brown turned their fortunes around with a bold design and marketing campaign that ensured they got noticed in department stores worldwide.
Mode of access: World Wide Web.