Competition or collaboration? [electronic resource] : the response of three automotive brands to globalisation / D. John Mangan.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The impact of globalisation on supply chains.
Title from title frames.
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This case study examines the collaboration of three competitors, Toyota, Peugeot and Citroën; to explore globalisation in the automotive industry.
Mode of access: World Wide Web.