Mangan, John, 1968-

Competition or collaboration? the response of three automotive brands to globalisation / [electronic resource] : D. John Mangan. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (5 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .

Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: The impact of globalisation on supply chains. Title from title frames.

Access restricted to subscribers.

This case study examines the collaboration of three competitors, Toyota, Peugeot and Citroën; to explore globalisation in the automotive industry.


Mode of access: World Wide Web.

7157 Henry Stewart Talks


P.S.A. Peugeot-Citroën.
Toyota Jidōsha Kōgyō Kabushiki Kaisha.


Automobile industry and trade--International cooperation--Case studies.
Business logistics.
Collaboration.
Competition.
Globalization--Case studies.
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