Boeing [electronic resource] : more than just an aircraft manufacturer / Vish V. Krishnan.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): Boeing Aerospace Company | Aerospace industries | Diversification in industry -- Case studies | Multiproduct firms | Product managementOnline resources: Click here to access online Summary: The case study describes ways in which Boeing has diversified its operations from aircraft construction into numerous other activities within the aerospace industry that support and expand its core business.Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Innovation and new product development (INPD)
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The case study describes ways in which Boeing has diversified its operations from aircraft construction into numerous other activities within the aerospace industry that support and expand its core business.
Mode of access: World Wide Web.