Krishnan, Vish V.,
Boeing more than just an aircraft manufacturer / [electronic resource] : Vish V. Krishnan. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Innovation and new product development (INPD) Title from title frames.
Access restricted to subscribers.
The case study describes ways in which Boeing has diversified its operations from aircraft construction into numerous other activities within the aerospace industry that support and expand its core business.
Mode of access: World Wide Web.
7077 Henry Stewart Talks
Boeing Aerospace Company.
Aerospace industries.
Diversification in industry--Case studies.
Multiproduct firms.
Product management.
Boeing more than just an aircraft manufacturer / [electronic resource] : Vish V. Krishnan. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Innovation and new product development (INPD) Title from title frames.
Access restricted to subscribers.
The case study describes ways in which Boeing has diversified its operations from aircraft construction into numerous other activities within the aerospace industry that support and expand its core business.
Mode of access: World Wide Web.
7077 Henry Stewart Talks
Boeing Aerospace Company.
Aerospace industries.
Diversification in industry--Case studies.
Multiproduct firms.
Product management.