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1.
Marketing Models: Behavioral Science Applications

by Ralph Day.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Intext Educational (Pub) 1971Availability: Items available for loan: TUM Main CampusCall number: HF 5415.D395 (1).

2.
Marketing metrics [electronic resource] / Jean-François Denault.

by Denault, Jean-Francois [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

3.
The case of Visa [electronic resource] : how marketers can choose the right performance metrics / Drew Neisser.

by Neisser, Drew [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

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