The role of the sales organization in predicting demand [electronic resource] : qualitative sales forecasting / Dominique Estampe.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Predicting demand: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Sales forecasting | Sales management | Supply and demandOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introduction qualitative forecasting -- Process of turning experience in forecast Forecasting and new products -- Predict changes -- Jury of executive opinion -- Delphi method -- Sales force composite -- Qualitative techniques and tools -- Salesforce composite forecasting -- Salesperson's job -- Keys to maximizing value -- Summary.
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Mode of access: World Wide Web.