Brands and play [electronic resource] : experiential marketing in gaming and virtual worlds / Sean MacPhedran.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Experiential marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (48 min.) : color, sound)Subject(s): Brand choice | Branding (Marketing) | Computer games | Virtual realityOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why we play -- Who plays -- How to play (as a brand) -- Types of play -- The future of play.
Access restricted to subscribers.
Mode of access: World Wide Web.