How Nintendo positioned the launch of Wii [electronic resource] / Glen Schmidt.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Computer games industry -- Case studies | Market share | New products -- Marketing -- Case studies | Nintendo Wii video games | Video games industry -- Case studiesOnline resources: Click here to access online Summary: The case study reviews how Nintendo positioned the launch of Wii.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: The encroachment framework, part 2 / by Glen Schmidt.
Title from title frames.
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The case study reviews how Nintendo positioned the launch of Wii.
Mode of access: World Wide Web.