The role TV plays in 21st century lives [electronic resource] / Marie Oldham.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. TV advertising in the UK: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Other title: Role television plays in twenty-first century livesSubject(s): Television advertising -- Great BritainOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Needstates -- Role of TV -- Sociability, connectivity and potency -- TV that unites -- Convenience, potency and connectivity -- How people are watching TV now -- Implications for advertisers.
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Mode of access: World Wide Web.