Ariel Gel [electronic resource] : harnessing sustainability for competitive advantage / Mike Bernon.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): Business logistics -- Case studies | Business logistics -- Environmental aspects | Detergent industry | Detergents -- Environmental aspects | Detergents -- Marketing | New products | SustainabilityOnline resources: Click here to access online Summary: This case study describes the development of Ariel Gel, which was designed and marketed to highlight its environmental benefits. Ariel Gel is more concentrated than the company's older products, its packaging is recyclable, and it works well at low temperatures, making it more environmentally friendly. However, these factors also helped Ariel to reduce costs across its supply-chains.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Sustainable supply chain management.
Title from title frames.
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This case study describes the development of Ariel Gel, which was designed and marketed to highlight its environmental benefits. Ariel Gel is more concentrated than the company's older products, its packaging is recyclable, and it works well at low temperatures, making it more environmentally friendly. However, these factors also helped Ariel to reduce costs across its supply-chains.
Mode of access: World Wide Web.