Bernon, Mike,
Ariel Gel harnessing sustainability for competitive advantage / [electronic resource] : Mike Bernon. - London : Henry Stewart Talks, 2018. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Sustainable supply chain management. Title from title frames.
Access restricted to subscribers.
This case study describes the development of Ariel Gel, which was designed and marketed to highlight its environmental benefits. Ariel Gel is more concentrated than the company's older products, its packaging is recyclable, and it works well at low temperatures, making it more environmentally friendly. However, these factors also helped Ariel to reduce costs across its supply-chains.
Mode of access: World Wide Web.
7115 Henry Stewart Talks
Business logistics--Case studies.
Business logistics--Environmental aspects.
Detergent industry.
Detergents--Environmental aspects.
Detergents--Marketing.
New products.
Sustainability.
Ariel Gel harnessing sustainability for competitive advantage / [electronic resource] : Mike Bernon. - London : Henry Stewart Talks, 2018. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Sustainable supply chain management. Title from title frames.
Access restricted to subscribers.
This case study describes the development of Ariel Gel, which was designed and marketed to highlight its environmental benefits. Ariel Gel is more concentrated than the company's older products, its packaging is recyclable, and it works well at low temperatures, making it more environmentally friendly. However, these factors also helped Ariel to reduce costs across its supply-chains.
Mode of access: World Wide Web.
7115 Henry Stewart Talks
Business logistics--Case studies.
Business logistics--Environmental aspects.
Detergent industry.
Detergents--Environmental aspects.
Detergents--Marketing.
New products.
Sustainability.