Technology commercialization primer [electronic resource] / Eugene Buff.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Academic-industrial collaboration | New products -- Marketing | Research, Industrial -- Economic aspects | Success in business | Technological innovations | Technology transfer -- Economic aspects | University-based new business enterprisesOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Technology and technology transfer effectiveness -- Product development timeline -- Conflicting values and common interest -- Formula for success -- Different perceptions of technology value -- Value proposition -- Intellectual property -- Key market differences -- Deal preferences.
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Mode of access: World Wide Web.