Buff, Eugene,
Technology commercialization primer [electronic resource] / Eugene Buff. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (36 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Technology and technology transfer effectiveness -- Product development timeline -- Conflicting values and common interest -- Formula for success -- Different perceptions of technology value -- Value proposition -- Intellectual property -- Key market differences -- Deal preferences.
Access restricted to subscribers.
Mode of access: World Wide Web.
4298 Henry Stewart Talks
Academic-industrial collaboration.
New products--Marketing.
Research, Industrial--Economic aspects.
Success in business.
Technological innovations.
Technology transfer--Economic aspects.
University-based new business enterprises.
Technology commercialization primer [electronic resource] / Eugene Buff. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (36 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Technology and technology transfer effectiveness -- Product development timeline -- Conflicting values and common interest -- Formula for success -- Different perceptions of technology value -- Value proposition -- Intellectual property -- Key market differences -- Deal preferences.
Access restricted to subscribers.
Mode of access: World Wide Web.
4298 Henry Stewart Talks
Academic-industrial collaboration.
New products--Marketing.
Research, Industrial--Economic aspects.
Success in business.
Technological innovations.
Technology transfer--Economic aspects.
University-based new business enterprises.