Corporate-level strategy [electronic resource] / Andrew Campbell.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Strategic management: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (50 min.) : color, sound)Subject(s): Business planning | Conglomerate corporations -- Management | Strategic planning | Subsidiary corporations -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Simple large company -- The corporate parent -- Portfolio strategy -- Management or parenting strategy -- Three reasons for investing in a business -- Good business matrix -- How important is growth -- E.ON's portfolio of businesses 2008 -- Ashridge portfolio display -- Conditions for net added value -- Direct guidance or help -- Encourage/drive synergies -- Create value at parent level -- Ways to manage the group of businesses -- How to design/re-design the parent -- The size/role of the corporate center -- Three elements of group strategy.
Access restricted to subscribers.
Mode of access: World Wide Web.